There are opportunities everywhere for content marketers.
Different channels, different types of content, and different websites.
One that I think is criminally underutilized is a little site you might have heard of:
It’s by far the largest video sharing site—nothing even comes close to it.
Get this: YouTube has over 1 billion users.
Those billion users account for over 4 billion video views a day.
You can find literally any type of audience on YouTube, which means that just about any business can find a way to benefit from marketing on it.
And while other video sites have decent levels of traffic, most businesses could start today on YouTube and do fine because it’s far from saturated.
In truth, few businesses actually invest in YouTube marketing.
Because it’s difficult. Compare a video and a blog post about the same topic and of similar quality levels, and the video will cost more.
Smart businesses know that the cost can be worth it, but the higher barrier to entry scares away the rest.
If you’ve been considering marketing on YouTube, or you’ve just started and haven’t really found your feet, this post is especially for you.
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