If the goal of your video is to rack up YouTube views, you have some tough competition. As we often tell our video clients, nonprofits are ultimately competing against cat videos for their audience’s attention.

This means that nonprofit videos need to be entertaining – not just informative. If you can hook your audience with a compelling video, there’s a much greater likelihood that they will visit your website to learn more about your cause or campaign. But you have to pull people in emotionally first – make them laugh, make them cry, or make them think about something in a new and interesting way.

What’s the first step to pulling people in? Your video has to be seen! As the world’s second largest search engine (right after Google), YouTube is a great way to be found. By keeping your audience and their search interests in mind when uploading your video, you can increase the chances people will find it and watch.

Here are 9 ways to increase the views of your organization’s video on YouTube without spending extra money on digital advertising:

1. Feature it on your YouTube page. Right after you’ve added your video to YouTube, make sure your video the featured video on the front page. People looking at your organization’s YouTube page should be seeing your most current video. It makes your organization look up to date, current and relevant, and puts the video at the center of the YouTube user’s attention.
2. Choose a good thumbnail. If you allow YouTube to automatically choose your thumbnail, it probably won’t be very interesting. Use your computer’s screenshot feature to capture an image from your video that is emotionally compelling, and upload it in your video settings.

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