One of the most powerful tools for businesses is still underutilized in today’s market. And that tool is Twitter. The significant push toward both social media and branding has made it nearly impossible to avoid this social space.

Whether you’re educating customers about your product or service, reaching a new audience or promoting your brand, Twitter is one of the most useful places to be to achieve your marketing goals.

When brands steer clear of Twitter, they usually use the excuse that they don’t know how to use it. Businesses also feel the network can be overwhelming for a single person. While some marketers might not have room on their plate to manage multiple social media accounts, there’s no excuse for being inactive on Twitter as a business.

To ensure you get off on the right foot, here are six simple and easy-to-follow steps on how to start a Twitter account for your business:

1. Make a Twitter Account

While this is the most obvious step, simply making a Twitter account is a crucial part to being active on social media. At Twitter’s site, you just enter your name, work email and create a multi-user friendly password for the account. Once you’ve signed up, you begin filling out some information for the rest of your account.

Don’t be afraid to enter your name and work email on certain questions. These features are changeable and easy to format for your business. Once you’re ready to pick a Twitter Handle, remember the shorter the better. You want to be searchable for your customers and others in the industry.

You want to get into the practice of making everything short and concise on Twitter because you only have 140 characters to use. Additionally, you want to think about when customers or other users reach out to. When they @mention you or reply to one of your posts, your username will take up some of the characters for the response. It’s always best to keep usernames limited for this reason.

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Here are a few things to remember when signing up:

1. You can change your username later.
2. Your Twitter password should contain letters, numbers and symbols.
3. Confirm your account before trying to personalize.
4. Log out of your personal Twitter account before creating a new one.

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