Social marketing is broad area of marketing. With the advancements of technology, social media is expanding rapidly due to the enormous capabilities of the Internet. The World Wide Web gives rise to social gatherings, as it is an international server that allows interaction between people, from all parts of the world.
Having tools for interaction is what social media is all about. These tools have many forms, such as social networking sites, websites, videos, articles, advertisements, blogging, chatting, and images. All of these forms are used to provide a means for communication. Due to the powerful benefits of social media, it has become part of the business world. Social media now is popularly used in marketing, as people are more interested in open communication.
KPIs (Key Performance Indicators) are used in social marketing. Since this form of marketing is being widely used, businesses find it appropriate to measure their success with it. The KPIs for online media marketing are used to measure the web successes of certain companies.