9 Ways to Build Your Pinterest Audience

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In her book Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. In this edited excerpt, the author outlines nine strategies that will increase the number of people following your boards on Pinterest.

If you’re looking to be highly proactive in increasing your Pinterest following, here are some strategies to consider:



Build more niched boards.

Take a look at the most popular players on Pinterest, and it will become clear they have a plethora of boards, usually between 50 and 100, on average. It’s also obvious that those same users have gone to great efforts to make their boards as niched as possible so they stand a better chance of being found (and followed) by a targeted audience. For example, if you’re a cookbook writer, a single board named “desserts” that features all manner of sugary goodies would work, but you might draw more followers if you took that same board and split it into four:

  • Pies and cakes
  • Cookies and bars
  • Chocolate
  • Ice creams, sorbets and puddings

Read more: http://www.entrepreneur.com/article/226810#ixzz2UR5MAcXu

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