I created my Facebook Page on November 2, 2011. Six months later, I am quickly approaching 3,000 Likes.
I’m often asked how I did it. There may not be a magic bullet, but I got here strategically and intentionally. I did it ethically and with a very tight budget. The fan base that I have created is highly engaged and relevant.

Here’s how I did it and how you can grow from nothing to 3,000 Likes in six months, too…

Make an Announcement

Don’t be bashful, people. Tell everyone you know to like your Page. I assume that your Facebook friends are your greatest advocates. You want these people to form the base of your Page’s fans. So announce your new Page to your friends. Write a public post, explaining what you’re doing and why they should like it. Also consider inviting people individually through the Page and even send emails to anyone you may have missed.

I probably annoyed the hell out of my friends in the beginning, but it’s okay to annoy the people who care about you when the source of that annoyance is something that is important to your well-being. Be courteous and grateful.

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Of course, there are limits to this. If you aren’t close to some of your Facebook friends, consider targeting only those who would want to help you (and who would have interest in what you’re doing). Even in the beginning, you want to avoid padding numbers with “fans” who are going to completely ignore what you do. This will not help you, and it will even hurt your ability to reach more people.

If you already have an established customer base, invite these people, too. I didn’t since I was starting fresh, but you should if such a list is available.

Read more jonloomer.com

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