One average, Facebook is home to 1.18 billion daily active users — from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn’t always easy.
For brands, posting on Facebook alone isn’t enough anymore — especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you’re smart about it.
One way to do just that is to create optimized Facebook Ads targeted at the right audience. Optimized ads can help you spend your PPC budget wisely and see a positive return on your investment.
So, what does optimized Facebook advertising actually look like? If you’re looking for some great examples, you’ve come to the right place. In this post, we’ll quickly go over the three overarching formats for Facebook Ads: right column, desktop News Feed, and mobile News Feed. Then, we’ll show you eight different types of Facebook Ads, each with real-life examples — along with some insights to apply to your own Facebook marketing.
But before we get to these examples, let’s discuss the four components of a good Facebook Ad (or any ad, really) regardless of its type …
1) It’s visual.
Visual content is not only treated more favorably in the Facebook algorithm, but it’s also more likely to be shared and remembered than written content. The lesson for Facebook marketers? No matter what type of ad you create, your image needs to be visually appealing.
Check out this blog post for a detailed guide to image sizes for various ad units on Facebook along with some tips on posting visual content.
2) It’s relevant.
Relevance is critical for success when using Facebook advertising. Remember, you are spending money when someone views or clicks on your ad (depending on the settings you use). If you’re showing ads that aren’t relevant to your target audience, you’re wasting your time and money and will likely not see success with any kind of advertising.
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